Copywriting for print and other publications

My copywriting services don’t stop at website copywriting and ghost blogging. I can also help with copywriting for publications of all sorts, to help you promote your business, your products and your services, and to help you keep your customers informed.
Whatever your copywriting needs – from a 50-word newsletter article to a 50-page e-book – I can usually help.
White papers
Using the background information and research results you supply, I can write white papers for publication on your website or for distribution through white paper distribution services.
If you don’t have the background research to hand, or if you don’t have time to carry out your own research, I’ll be more than happy to help with this too. For example, I can create surveys and polls and collate their results, then present the results as graphs and tables to illustrate your white paper.
Instruction manuals
When you already know how to work a product, writing its instruction manual may seem like the simplest job in the world.
But take a step back and look at your instruction manual as if you’ve never seen it or the product it refers to before, and you may be surprised to find your instruction manual just makes everything seem more complicated than it should.
If your products need clear, easy to follow instructions and you’re becoming frustrated with your own attempts to write the manual, I can help. I’m happy to provide a “tidy up” service to improve your existing instruction manual or, if you prefer, I can write one from scratch.
Editorial and advertorials
If you’ve been offered an editorial opportunity in a magazine or online, but aren’t sure how to go about it, I can help. I’ll make sure I’m familiar with your brand, your business model, your products and services, and the publication that’s going to feature your editorial, before researching and writing your article.
Software walkthroughs
Like instruction manuals for physical products, software user guides or walkthroughs need to be clearly written and leave your customers feeling confident and informed. If you can provide me with access to your software and give me some vague instructions for getting started with using it, I can provide a complete walkthrough, including screen grabs, ready for you to publish either electronically or in print.
Newsletter copywriting
Whether you’re sending email newsletters or need stories for your print newsletter, I can help. I can write your newsletter copy from scratch, or tidy up the stories you’ve already written. And, of course, if you need help with designing, building and broadcasting your email newsletters, this is also something I’m more than happy to help with.
Your in-house magazine
My copywriting for publications service could be very useful to you if you publish an in-house magazine, newspaper or newsletter – either for your customers or your staff. For example, for years our former clients Dafydd Hardy Estate Agents published a bi-monthly property newspaper, and I wrote a number of articles for each issue and tidied up articles written by other contributors.
Brochures, leaflets and catalogues
If you’re putting together a brochure or mail order catalogue for printing and distributing to your customers, I’ll be happy to write the copy for you. I’ll work from any information you can provide – for example, your website copy, your existing brochures or your suppliers’ product descriptions – to create informative and persuasive copy for your organisation’s sales literature.
E-books
Offering e-books for download from your website can be a fantastic way to generate interest in your products and services, and to encourage your website’s visitors to subscribe to your email newsletters. If you’d like to offer e-books to your website’s visitors but aren’t sure where to start, I’m happy to help with ghost writing, co-writing or editing; I can even help you source a designer to put all your copy and images together into a really beautiful publication.
Copywriting examples
If you’d like to see examples of some of my past copywriting projects, please visit my copywriting portfolio.
What does it cost?
My copywriting fees are calculated using an hourly rate of £40 as a starting point, but if you require a large volume of text, or are interested in working with me on a regular basis, I can often reduce my hourly fee or offer fixed-rate pricing on a per-article basis. To find out more and request a no-obligation quote, please get in touch.
